Introducing WOWYOUNG: the pro-aging cream
“And one day, someone on the street called me 'Sir' and then at that very moment I stopped being young”. Anonymous.
Siwonero #1: I want something for wrinkles...
Siwonero #2: Do you have anything for crow's feet?
Siwonero #3: I am already of a certain age and the years are beginning to show on my face...
Fine lines and wrinkles are an inevitable part of the adventure of leveling up year after year. Romantically speaking, they tell the story of all those laughs and shared moments.
That said, we all appreciate a little help to make your appearance more subtle 😅; so it was a matter of time before we launched a cream (WOWYOUNG) with our signature to blur them. Today we tell you all its benefits and our thoughts while we designed it.
HOW IT ALL STARTED – THE INSPIRATION AND THE JOURNEY
Well, that, you were asking us loudly and if we have a brand of cosmetics for men... well obviously sooner or later a wrinkle cream was going to be released.
Of course, it took us almost 9 months to design it just like SIWON!
Because, like a good one-night stand, we are easy to get excited but difficult to commit. For us to fall in love with it, our ideal night cream had to:
1. Function
It annoys us (not to say it annoys us deeply and personally) when we see brands (we don't give names, we prefer to throw the stone and hide our hand 😈) that sell water mixed with herbs from the countryside and false hopes at the price of a uranium bar.
Our cream had to come loaded with ingredients that are scientifically proven to work (even if they are small) and in the relevant percentages so that you can really see the effects with use; not mere suggestions.
2. That it was amazing to feel it
Most of the night creams we tried felt heavy or oily... like a creamy mess on your face that you don't want to go to bed with every day.
So we looked for something super light and fresh... and we found a gel-like texture, almost cotton candy, that leaves your skin feeling silky soft. Very crazy and tasty
3. That it did not cause problems
Avoiding or compensating for everything that causes allergies and irritations to your skin, which retinol has a very bad reputation for irritating.
Thus, after many tests... it emerged WOWYOUNG.
WOWYOUNG, WHAT IS IT FOR?
It's an important pro-aging cocktail to have.
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Retinol al 0,3%.
- We will talk to you at length about retinol, but keep in mind that it is the most proven and effective anti-aging ingredient today. Like the yellow star for Mario. It reduces expression lines, gives firmness to the skin, makes it appear smoother... and as an extra bonus it also helps with irregularities, oil production and skin that is prone to acne (mic-drop).
- WOWYOUNG contains pure retinol and encapsulated retinol. Encapsulated, means that it has a slow release throughout the night (like those double capsules from the washing machine and the dishwasher) so that you receive doses little by little.
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Peptides, which are like Lego blocks that help your body build collagen and elastin fibers so you have smooth skin like a drum or Nicki Minaj's ass.
- And finally, since retinol and peptides are going to make your face work hard, we have added a series of soothing ingredients to avoid 'tightening' of your skin, such as Centella Asiatica, Green Algae or Hyaluronic Acid.
WHEN DO I USE IT?
Por la noche antes de irte a la cama,
EVERY day (it takes less than 10 seconds to put it on and you'll notice it, little word).
Now, just as we guarantee results, we also tell you things clearly and to your face:
- The key is consistency, like when you do sports regularly or eat healthy.
- It's okay to do a cheat day and forget one day... but if you skip it from week to week... you're going to waste your money for nothing.
- You will see initial results from the first month, and much more relevant from the second month (retinol works like this... there are no shortcuts in cosmetics)
So you know, it's wonderful to have a birthday and accumulate EXP points... but it's also great and we're not going to feel guilty about investing in self-care and giving yourself pleasure and affection.
Because it's okay to want to enjoy to the fullest and squeeze out all the moments of each year, savoring them to infinity.
WOWYOUNG
Night anti-wrinkle cremigel with retinol. Minimizes wrinkles, expression lines and fights acne.
Siwon
We do cool right!