A men's cosmetics brand? With Korean inspiration and dirty humor? Wow, you're crazy... the idea freaks me out. Get in trouble!
About Siwon: Hello world... Siwon speaking.
Hello, we are Siwon.
A brand of male cosmetics and well-being for the little girl with a dirty mind and a clean conscience who is moved by moments of whim, of twerking and rumba, of 4k and 5G, of tiki tiki meow meow... or add the verb enjoyment that you deem appropriate .
Because the key to our entire party is to stay with the fun of the world of creams:
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May you and your moments of ego worship be the true protagonists who set the pace of this story,
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Let the formulas, active ingredients and sexy packaging of our products be taken for granted, but take a backseat.
And in Siwon we have come to PLAY. Because you already have too many stories and rules to follow. Because cosmetics (like everything in life) should not be complicated, brainy or obligatory. Because, to begin with; it should be effective, accessible and secure; but, above all, playful.
What we sell at Siwon: good mandanguita for your best version.
If you look at everything we put out into the world, you will see that there are several things in common:
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Products that contain 1 or 2 active ingredients in very high percentages. The ones that work and are scientifically proven to give results.
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Asian natural ingredients; because we are into the geek thing and because if they live for so many years in those countries and with that baby skin it must be for a reason.
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A lot of love and neurons dedicated to light textures, colors and smells... because as with food we should all eat without salt, without oil and only brown rice... but then everything would be fucking boring.
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A moment of leisure or situation in your life to enjoy. Going from paternalistic or scientific talks trying to teach you something new. It is easier for you to associate our products with moments that bring back good memories.
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Lots of love telling you things as we would with our best colleague and with somewhat random inspirations: from comics and manga, memes and jokes, black humor and 50/50 positivity,...
What moves us - Why we are here and throwing this party
In Siwon we went from obsessing about being the 'perfect man'; the one who has to be at the same time a fitness model, a globe-trotting influencer, a digital nomad, an entrepreneur at 19, … just because.
We have not come to this planet to comply with impossible standards, but to enjoy experiences of those that make you smile when you remember them.
We love rebels, explorers, nonconformists, scoundrels... those who laugh at themselves and dance to their hearts' content. Those who create their moments without following others' rules.
It's okay to not always be okay. We all have the right to our contradictions, to our moments of lowness... but also to be delighted with who we are, to enjoy taking care of ourselves and to work hard day by day and without stress to level up.
Cream by cream we want to get together with this group and colleagues who understand the world just like we do; to have a laugh, spread good vibes and give positive karma points as far as possible.
And here for today. This is the first chapter of the story of two turkeys who started selling creampies to other turkeys. Let's get this party started!
We do cool right!
